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The AI operating model: five key shifts for leaders

This article gives senior executives a strategic view of how AI fundamentally changes operating models, with concrete directions for adaptation and competitive advantage.

As AI becomes ubiquitous, competitive advantage shifts from owning the technology to the operating model that uses it. Accenture identifies five key shifts leaders need to adapt their operating models to the AI era.

Key takeaways

  • AI breaks the link between headcount and output, allowing capacity to expand without a proportional increase in labour costs.
  • Companies can achieve greater scale without a major loss of agility and improve efficiency without sacrificing differentiation.
  • The five key shifts concern decision-making, workflows, workforce management across people and agents, measuring cost per outcome, and organisational learning.
  • Success depends on how well the operating model combines technology with human judgement and proprietary data.

What this means for CEOs

To maximise AI’s benefits, leaders need to rethink their operating models, focusing on integrating AI into decisions, workflows and the management of a hybrid workforce of people and AI agents.

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