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Inside the CEO · Knowledge Hub

Knowledge Hub

How CEOs build companies that can move forward

Strategy, boards, investors, executive teams, a culture of performance and modern management models. Research, ideas from management thinkers and practical tools for CEOs.

Research and practice

Ideas for better decisions

01 / The CEO role

What is a CEO? Responsibility for the company as a whole

The CEO is the most senior executive. Their job is to set the direction of the business and build a system in which people, capital and decisions create long-term value.

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02 / Strategy

Corporate strategy for the year: choices, resources and review

Strategy is a coherent set of choices about where a company creates value, how it gains an advantage and where it directs scarce resources. An annual strategy is more than a budget or a list of projects: it sets priorities for the existing business and the conditions for reviewing them.

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03 / Launch strategy

Business launch strategy: from a customer problem to the first sustainable model

A launch strategy is not a scaled-down annual corporate plan. Its purpose is to choose a customer and a problem, test demand, economics and delivery capability before making large, irreversible investments.

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04 / Capital and resources

Capital allocation: turn priorities into real commitments

Strategy becomes real when budgets, teams and executives’ attention change. The CEO’s role is to decide which opportunities receive resources and which stop receiving them.

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05 / Investors

What investors expect from a CEO: a story backed by evidence

An investor needs more than a promise of growth: they need a clear logic of value creation—where the company earns, where it invests, how it controls risks and which signals show progress.

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06 / Board of directors

The CEO and the board: collaboration without replacing each other’s roles

A strong board does not run the company in place of the CEO, and the CEO does not reduce its work to formal approval. The quality of the relationship depends on a clear mandate, timely information and the ability to work together on difficult decisions.

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07 / Team

The C-suite team: shared outcomes instead of competition between functions

The executive team must manage interdependencies: between product and sales, growth and liquidity, technology and people. These trade-offs cannot be contained within a single department.

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08 / Management models

From hierarchy to autonomous teams: how to choose a management model

A modern company does not have to choose between control and freedom as two extremes. The CEO designs different ways to coordinate different work: where a standard is needed, where a fast local decision is needed, and where shared expertise is needed.

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09 / Organisational model

Organise around work: what matters more than the organisation chart

An organisation chart shows reporting lines. An operating model explains how value is created: who decides, how work flows, where data comes from and what the system rewards.

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10 / Decisions

Delegation: freedom to act with clear accountability

Scaling requires more and more sound decisions to be made without the CEO. That takes context, competence, authority and clear boundaries.

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11 / Performance and culture

High standards without losing the ability to learn

High standards mean clear outcomes, accountability and honest feedback. A learning culture helps people spot mistakes and change how they work without lowering quality expectations.

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12 / Goals and performance

How to implement OKRs: from strategic priorities to verifiable results

A practical guide for CEOs and team leaders: how to choose objectives, define key results and establish regular reviews.

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13 / Working rhythm

C-suite meetings: time for decisions, not status recaps

The quality of a meeting is determined by the decision or shared understanding it creates. A status update that can be read does not always need an hour together.

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14 / Management system

The CEO operating system: connect strategy, facts and action

A management system is a repeatable way to see reality, make decisions, allocate resources and review results. A dashboard alone is not such a system.

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15 / Innovation and succession

The learning CEO: maintain speed without a cult of indispensability

The CEO’s task is to sustain the company’s ability to find new solutions and develop people who can lead it in the future. Individual talent is no substitute for a learning system.

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16 / Company governance

Corporate governance: authority, decisions and control

Governance is the system that brings order to a company: who sets direction, who makes decisions, how management levels interact, where resources go and how people are held accountable for results. It operates both in the boardroom and in teams’ everyday work.

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17 / AI and business

AI transformation: from personal convenience to company economics

AI becomes a transformation when it changes the product, the economics or the way value is created. Giving employees access to models is not enough.

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CEO Radar

AI leadership and operating design

For management practice

Playbooks

Put into practice

Tools and approaches