Author · Inside the CEO
Anastasia Pozynich
Anastasia Pozynich is editor-in-chief of Inside the CEO, writing on executive teams, business transformation, strategy, culture and performance management.
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01 / Biography
Experience and intellectual focus
Anastasia works at C-level in the Done group of companies. Her leadership experience spans brand development, international expansion, building executive teams, organisational culture and performance management systems. Before joining Done, she spent 15 years in the technology sector.
Her expertise centres on business transformation and scaling: how to align strategy, management practices and culture so an organisation can grow, remain adaptable and turn decisions into results.
At Inside the CEO, she writes about executive thinking, management maturity, a culture of accountability and the future of work. She explores how leadership and the way people work together shape the ability of individuals and organisations to act independently, adapt and develop through periods of profound change.
She initiated research into the factors behind the resilience of Ukrainian businesses during the war. She is a member of the Aspen Institute Central Europe community and took part in Socrates Seminar 2024.
02 / Topics
What she writes about
- Executive thinking
- Executive teams
- Business transformation
- Strategy
- Organisational culture
- Performance management
- The future of work
- Business resilience
03 / Publications
Articles by Anastasia
Cultural debt: why new skills do not change a company’s old rules
The company teaches people to work differently but rewards old behaviour. How to recognise cultural debt in decisions, authority and incentives — and start paying it down.
Read the articleBuilding performance management from scratch: the Revolut Playbook
What has a person delivered, at what level can they operate, and how do their actions affect the team? The Revolut Playbook turns these questions into a decision system — from expectations to careers and rewards.
Read the articleWhen Everything Depends on the CEO: How to Build an Accountable Executive Team
How can a top team share accountability and authority, coordinate across functions, and make following through on commitments a regular practice?
Read the article